Amazon Targets Budget-Conscious Shoppers with New Platform "Bazaar"

  • Focus on affordability: Amazon India launches "Bazaar," a platform dedicated to unbranded fashion and lifestyle products priced below ₹600.
  • Targeting new segment: Aims to attract value-conscious customers in tier 2 and 3 cities, a segment dominated by competitors like Meesho and Flipkart's Shopsy.
  • Expanding reach: This move reflects Amazon's strategy to broaden its reach beyond premium offerings and cater to the growing demand for affordable fashion in India.
  • Seller benefits: To attract sellers, Amazon offers zero referral fees and access to its vast customer base.
  • Delivery adjustments: Delivery timelines may be adjusted for Bazaar orders to maintain cost-efficiency.

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