Apple Stumbles in China: Smartphone Shipments Falls By 19%

  • Apple faces a slump in China, its biggest smartphone market.
  • Shipments dropped a staggering 19% in the first quarter of 2024, the worst performance since 2020.
  • This decline pushed Apple down to third place, behind Vivo and a resurgent Huawei.
  • Huawei's strong comeback, with a 70% sales surge, is seen as a key factor impacting Apple's dominance.
  • Analysts suggest Apple's high-end pricing strategy may be less competitive in the current market.

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