Electric Avenue Heats Up: New Challengers Rev Up India's EV Market

  • India's electric vehicle (EV) market is experiencing a surge in activity.
  • Established players like Ather Energy and Tata Motors face new competition.
  • Startup brands and global giants are entering the market, offering a wider range of EVs.
  • This competition is expected to drive down prices and improve technology.
  • Increased consumer choice could accelerate India's transition to electric mobility.

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