FMCG Cheers Skymet's Good Monsoon Forecast for FY25

  • Uptick in Rural Demand: Skymet's prediction of a normal monsoon has buoyed FMCG companies who expect a strong FY25 compared to FY24.
  • Recovery for Rural Markets: Rural demand, impacted by uneven rainfall last year, is already showing signs of improvement with a 6.4% volume growth (Oct-Dec 2023).
  • Focus on Mid-Priced Products: Analysts caution that growth in mid-priced products needs monitoring, alongside premium and mass segments.
  • Crucial Monsoon Months: Stable rainfall in July and August is crucial for sustained rural demand revival, after disruptions witnessed last year.

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