Influencers Gaining Clout: Industry Set to Boom

  • The influencer marketing industry in India is poised for significant growth, projected to reach Rs 3,375 crore by 2026, according to a report by EY and Collective Artists Network.
  • This represents a 25% growth from 2023 and a compound annual growth rate (CAGR) of 18%.
  • The rise is attributed to India's high social media usage, with 50% of mobile phone use dedicated to these platforms.
  • Brands are increasingly recognizing the power of influencers to connect with consumers and are integrating influencer marketing into their strategies.
  • The report suggests growth will be driven by sectors like lifestyle, fashion, and beauty, with auto, e-commerce, and FMCG companies spending heavily.

Comments

Popular posts from this blog

Sky High Surge: IndiGo Soars as India’s Air Passenger Traffic Climbs 8.4% in April

IndiGo Set to Make History: First to Soar from Navi Mumbai Airport with 18 Daily Flights!

RBI’s Record Dividend Bonanza: Government’s Coffers Swell by Rs 2.69 Lakh Crore for FY 2024-25