Reliance Seeks Appliance Market Disruption with "Wyzr" Brand

  • Reliance Retail unveils "Wyzr," a new home appliance brand, to shake up the Indian market.
  • The brand launched with air coolers and is expected to expand to TVs, washing machines, refrigerators, and ACs.
  • Wyzr aims to undercut established brands like LG, Samsung, and Whirlpool with competitive pricing.
  • Reliance plans to leverage its vast retail network, including Reliance Digital stores, for distribution.
  • The company may also partner with local manufacturers like Dixon Technologies and Mirc Electronics.
  • This move echoes Reliance's JioPhone strategy, aiming to offer affordable yet feature-rich appliances.

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