Xiaomi Denies Offline Exit, Emphasizes Brick-and-Mortar Importance

  • Xiaomi refutes rumors of abandoning offline sales channels for smart TVs in India.
  • The company emphasizes the crucial role physical stores play, allowing customers to experience product quality firsthand and compare Xiaomi to competitors.
  • Xiaomi clarifies its presence across various offline channels, including Mi stores, Mi Homes, multi-brand stores, partnered retailers like Reliance and Vijay Sales, and large format stores.
  • This statement comes after claims from a competitor that Xiaomi had exited offline sales due to financial constraints.
  • Xiaomi highlights that brick-and-mortar stores contribute to 50% of their smart TV sales in India, demonstrating their continued importance in the market.

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