Zepto Races Ahead in Quick Commerce, Threatens Swiggy's Instamart

  • The quick commerce landscape in India is heating up as Zepto captures significant market share.
  • A recent report reveals Zepto's market share has jumped to 28% as of January 2024.
  • This marks a substantial gain from 15% in March 2022, chipping away at Swiggy's Instamart dominance.
  • Swiggy's Instamart, once the leader with 52% share in 2022, has seen its grip loosen to 32% in January 2024.
  • Analysts attribute Zepto's rise to its focus on faster deliveries within minutes, particularly in major cities.
  • While Instamart and market leader Blinkit operate in more cities, Zepto's rapid growth presents a serious challenge.

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