Coca-Cola Fizzes Up Profits Despite Flat Sales

• Coca-Cola reported a surprising financial performance, boosting profits despite stagnant sales volume.
• The beverage giant saw a meager 1% increase in drinks sold compared to the same period last year.
• However, Coca-Cola countered this by raising prices by a significant 13%.
• This strategy, despite potentially impacting consumer behavior, led to a rise in overall revenue.
• The company claims the price hike helps offset rising production costs.
• This approach prioritizes profit margins over sales volume growth.
• Coca-Cola remains confident in its long-term strategy, but some analysts question its sustainability.